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Welcome to Management Advantage

The Management Advantage website has three strands, segmented by client type, which can be accessed by selecting the appropriate tab from the menu on the left or by selecting your option here:

For Corporates
For Business Schools
For Individuals

Management Advantage directors Judith Perle and Tony Newton met on the Sloan Masters programme at London Business School in 1997. During their time there, one of the key concepts on the Operations Management course was that of 'order qualifiers' versus 'order winners': the difference between the things that get you, your product or service on to the 'pitch list', and the ones that actually get you the business.

Corporates and business schools pride themselves on teaching or having the hard skills to get the job done, but so often these technical skills (creating a business plan, understanding intellectual property issues, pricing a bond option) are actually only 'order qualifiers'. They get you through the door, but everyone else standing in line for the business can also demonstrate those same skills.

The truth is that where business is actually won and lost is often through the successful application of the 'soft', interpersonal skills that can get overlooked in the cut and thrust of corporate life.

Teaching those skills is exactly what Management Advantage does with a variety of full and half day courses on inter-related themes, designed to offer practical coaching in a 'workshop' environment. Each workshop involves one or two presenters and is designed to be modular, flexible and above all to have practical application and impact on the business (and quite possibly, social and domestic) lives of the attendees.

Whether your primary concern is bringing in new business, getting the best out of a graduate intake, raising finance, developing a new product, entering a new market, or finding a job, Management Advantage can coach you and your people in the business skills that can be real order winners. Management Advantage also offers 'one on one' coaching for specific requirements or issues.

Please don't hesitate to contact Tony Newton (tel: 07785 766 060; email: tnewton@manadvan.com) or Judith Perle (tel: 07947 010 342; email: jperle@manadvan.com) for a 'no obligation' discussion about what Management Advantage can offer your company or organisation.